Unlock audience targeting, budget setup, and copywriting hacks for small businesses to conquer Facebook's ad platform.
Facebook Ads are not dead. In fact, for local businesses in Morocco (like Agadir restaurants, real estate, and services), they are underpriced. The ability to show your offer to a specific person in a specific neighborhood for pennies is a superpower. Here is your blueprint to getting started (or hire us for professional ad management).
1. The Targeting Trinity
Who is your dream client? Don't say 'everyone'. Use Location (e.g., Agadir + 10km), Interests (e.g., Luxury Real Estate), and Behaviors (e.g., Frequent Travelers). The narrower, the cheaper.
2. The 'Hook-Story-Offer' Framework
Your ad copy needs structure. Hook: Grab attention ('Thinking of selling your villa?'). Story: build empathy ('Most sellers lose 10% because...'). Offer: The solution ('Get our free valuation guide').
3. Budgeting for Success
Start small. $5-10 per day is enough to test. Run the ad for 3 days. If it costs more than your target CPA (Cost Per Acquisition), kill it. If it's profitable, scale it by 20% every few days.
4. Retargeting is Where the Profit Is
97% of people won't buy on the first click. You need to show ads to people who visited your site but didn't buy. This is called Retargeting, and it usually has the highest ROI.
Test, Learn, Scale
The businesses winning on Facebook aren't smarter than you; they just test more. Launch your first campaign today.
