With Instagram and WhatsApp, is a dedicated website still necessary for Moroccan businesses? We analyze the pros and cons.
Social media is free. Websites cost money. It's tempting to run your entire business from an Instagram page. But building your business entirely on rented land is dangerous. Social Media Management is for traffic; a website is for ownership.
1. Credibility & Trust
Anyone can make an Instagram page in 5 minutes. A professional Website Design signals that you are a legitimate, established business. Corporate clients expect it.
2. Searchability (Google)
Instagram posts don't rank on Google. If someone searches 'Lawyer Agadir', they will find websites, not Instagram profiles. You are missing 50% of the market.
3. 24/7 Automation
A website can take bookings, process payments, and answer FAQs while you sleep. Social media requires you to be awake to reply to DMs. See Web Pricing.
4. Data Ownership
If Instagram bans your account tomorrow, you lose everything. With a website, you own your traffic, your email list, and your content.
The Verdict
Social media is for *Attracting* customers. A website is for *Converting* them. You need both to build a sustainable machine.
