Don't get scammed. Learn how tovet agencies, ask the right questions, and find a partner that delivers ROI.
There are a lot of 'consultants' with a laptop and no experience. Hiring the wrong agency can cost you millions of dirhams in wasted ad spend. Here is your checklist for finding a partner, not a leech. (Curious about costs? Read Agency Pricing Guide).
The 3-Point Vetting System
1. Show Me The Case Studies
Don't look at their website design; look at their client results. Ask for 'before and after' metrics. If they can't prove they made someone else money, run.
2. Do They Know the Local Market?
A Paris agency doesn't understand the Aït Melloul consumer. You need a team that understands the local dialect, culture, and buying habits. Check our local resources.
3. Transparency in Reporting
Will they give you access to the Ad Account? Or do they hide the data? You should own your data. Demand monthly reports with clear KPIs.
Trust is Earned
A good agency acts like a business partner. They should challenge your ideas if they think they won't work. Look for honesty over 'yes men'.
