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How to Build a Social Media Content Calendar (Template Included)

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How to Build a Social Media Content Calendar (Template Included)

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Stop posting on the fly. Learn how to plan a month of content in one sitting to save time and stay consistent.

The secret to consistency isn't willpower; it's planning. If you wake up every morning wondering 'what should I post today?', you have already lost. Successful brands plan weeks in advance.

The 3-Step Planning Flow

1. Macro Themes (Monthly)

Look at the month ahead. Are there holidays (Ramadan, Eid, New Year)? Do you have product launches? innovative specific promotional weeks? Mark these 'Big Rocks' first.

2. Content Pillars (Weekly)

Rotate between your pillars to keep content fresh. Monday: Education. Wednesday: Social Proof/Testimonial. Friday: Product Offer. Sunday: Lifestyle/Motivation.

3. Batch Creation (Daily)

Don't write one caption at a time. Write all 5 captions for the week in one hour. Fix your mistakes before you post.

Pro Tip: The 90-Day Sprint

Want to really get ahead? Try planning 90 days at once. It sounds daunting, but it gives you immense clarity. Read our guide on the 90-Day Growth System.

Tools We Recommend

You don't need expensive software. Google Sheets or Notion are perfect for starting. The tool matters less than the habit.

Too Busy to Plan?

We build strategic content calendars for busy CEOs.

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