Stop posting boring listings. Here are creative content ideas to build your personal brand and attract high-value buyers in Morocco.
Real estate is 10% selling houses and 90% selling trust. If your Instagram feed is just a catalogue of 'For Sale' signs, you are boring your audience. To become the go-to agent in your city, you need to provide value. Here are 5 content pillars to revolutionize your strategy.
1. The 'Lifestyle' Tour
Don't just show the kitchen; show the life lived in it. Use Drone Videography to show the proximity to the beach or Video Production to film a model wakling through the morning routine in the villa. Sell the dream, not the bricks.
2. Neighborhood Guides
Become the mayor of your area. Create videos reviewing the best coffee shops within walking distance of your listings. '3 reasons why Talborjt is the best place to invest right now.' Buyers buy the neighborhood first.
3. Market Updates (Data)
People are scared of overpaying. Be the expert who calms their nerves. 'Here is what 1.5MDH gets you in Agadir right now vs last year'. Use graphs and data.
4. Construction Updates
Film raw footage of new developments. Investors love seeing progress. It proves you have your ear to the ground and have early access to deals.
5. Client Success Stories
Film your client receiving the keys. Capture that emotional moment. It is powerful social proof that says 'I deliver results'.
Be The Guide
People don't want a salesperson; they want a guide. Shift your content from 'Buy this' to 'Let me show you this', and watch your DMs explode.
