Stop paying OTA commissions. attract guests directly through Instagram and TikTok with these storytelling content ideas.
Every time a guest books via Booking.com, you lose 15-20%. The goal of your social media shouldn't just be 'likes'; it should be 'Direct Bookings'. To do that, you need to make your Instagram page irresistible. Here is what to post.
1. The 'Arrival' Experience
Film a POV (Point of View) video of walking through your front door, being greeted with mint tea, and walking into the courtyard. Give the viewer the feeling of arriving home.
2. The Details
Zoom in. The texture of the rugs, the pouring of the tea, the sound of the fountain. ASMR-style content works incredibly well on TikTok. Do you need professional video help?
3. Meet the Staff
Introduce the chef making breakfast. Introduce the concierge. Personal connection builds trust. People return to places where they feel known.
4. Local Secrets
Don't just sell the room; sell the destination. Create a guide to 'Hidden gems in the Medina near our Riad'. Position yourself as the local expert.
5. User Generated Content (UGC)
Repost your guests' stories (with permission). Real people enjoying your pool is more convincing than a staged professional photo.
Hospitality is Digital Now
Your digital welcome must be as warm as your physical one. Start treating your content like a concierge service.
