Practical advice on scripting, editing, and using trending formats to create Reels and TikToks that capture attention and drive engagement.
Creating viral content isn't just about luck; it's about structure. Whether you're recording on a smartphone or using professional video production services, the psychology behind what makes people watch, share, and save is the same. Here is the 3-step formula we use to generate millions of views for our clients.
1. The Hook (The First 3 Seconds)
If you don't grab them instantly, they're gone. Avoid long intros like 'Hey guys, welcome back.' Instead, start with a bold statement, a surprising fact, or a visual disruption. This significantly increases your retention rate, a key metric for algorithmic success. Learn more about retention in our social media management guide.
2. The Value (The Meat)
Deliver on your promise immediately. If your hook asked a question, answer it. If you promised a trick, show it. Keep edits tight—cut out pauses and 'ums.' Use text overlays to emphasize key points for viewers watching without sound.
3. The CTA (The Exit)
Don't just let the video fade to black. Tell the viewer exactly what to do next. 'Save this for later,' 'Share with a friend who needs this,' or 'Comment your thoughts below.' A clear Call to Action converts a passive viewer into an engaged community member.
Consistency is the Final Key
One viral video changes nothing. A hundred consistent, high-value videos build a brand. Use this structure for every script you write, and you will see your engagement baseline rise over time.
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